Did ‘This American Life’ discover Coke’s secret formula? - Yahoo! News: "One of the most closely guarded trade secrets in the history of commerce may be a secret no more: the radio show 'This American Life' thinks it has found the exact recipe for the world's most popular soft drink in a 1979 newspaper article.
According to the show's host, Ira Glass, the drink's secret flavoring component, which was created by pharmacist John Pemberton in 1886, is something called 'Merchandise 7X.' The show's staff recently stumbled across the February 8, 1979 edition of the Atlanta Journal-Constitution, which published an article on page 28 about a leather-bound notebook that once belonged to Pemberton's best friend, another pharmacist in the Atlanta area named R. R. Evans."
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