Why Bottled Water Companies Target Blacks and Latinos | Mother Jones

Why Bottled Water Companies Target Blacks and Latinos | Mother Jones: "Judging from a new study published by the American Medical Association, the PR push is working. Researchers from the Medical College of Wisconsin found that Latino and African Americans are more likely to give bottled water to their children, and spend up to twice as much of their household income on bottled water as do whites. After surveying some 640 people they found that Latino and African Americans are more likely to consume bottled water largely because they view tap water as a health risk. From the study:

Beliefs about tap water safety and cleanliness, preference for bottled water taste, and perceived bottled water convenience had the strongest association with the use of bottled water. Obtaining information about tap water from environmental organizations was also associated with greater odds of bottled water use."