What the F*ck Was Lululemon Thinking? | Carolyn Gregoire: Yoga mega-retailer Lululemon is no stranger to off-color ad campaigns and embarrassing slip-ups (Who could forget the see-through pants debacle?). But the high-market yogawear chain's latest gaffe might just take the proverbial cake.
In a misguided attempt to appeal to aspiring yogis, Lululemon recently launched a new shopping bag series illustrating yoga's traditional five yamas -- principles, or social contracts, of right living, as outlined in Patanjali's Yoga Sutras, a traditional compendium of yoga philosophy with roots in the Hindu faith.
As part of the series, the company has been doling out a reusable tote back with one of the yamas, brahmacharya, the Sanskrit term for "celibacy." Scroll down to view the bag below.
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